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Research papers

The new dialogue in the new world

This presentation will focus on a case study involving the use of a community platform on Facebook with youth, undertaken by Coca- Cola with tNS. Coca- Cola needed the youth to become partners in the decision-making process. But youth do not behave...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Sandeep Dutta, Shilpa Jain, Shashank Khattar
Companies: The Coca-Cola Company , KANTAR TNS Malaysia
November 8, 2012
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Citation

Dutta, Jain and Khattar (2012a, November 08). The new dialogue in the new world. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-new-dialogue-in-the-new-world